AMP Athletic is redefining what means to be a London gym. Through their progressive programming, culture-first mentality and strives into the world of hospitality and hotels, the business is going from strength to strength.
With their functional fitness facility in the heart of Marylebone and recent partnership with The Corinthia London, offering the world’s first small group training experience within a hotel space, AMP continue to make their mark in the health & wellbeing sector.
With so much going on and further plans for expansion, AMP Athletic were looking for a partner to help bring their stories to life through engaging content and a strategic approach to social media management.
Consistent and considered storytelling, coupled with the ability to act fast and react to opportunities, were at the heart of what Steve Mellor (founder of AMP Athletic) wanted to achieve. The ability to plan and produce quality content, quickly and effectively, while also taking care of the day-to-day management of the AMP social media presence was essential.
Having partnered with AMP Athletic for 6 months, flexibility and the ability to ‘shoot on the fly’ while also ensuring a strategy is being followed has been essential to our approach. The business has experienced significant positive change in this short time period and we have had to evolve and adapt with that.
Regular shoots, capturing social-first content and brand campaigns, along with frequent communication with the whole AMP team has allowed us to develop a deeper understanding of what they are looking for and in-turn act as a proactive partner to the business.