Cupra
CUPRA (part of Volkswagen Group) is a car manufacturer specialising in high-performance road cars. The brand has a disruptive mission and is investing in technologies, collaborations and activations to make its mark on the automotive industry.
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Since our initial engagement with the CUPRA UK Media team, working on an ad hoc event capture project, we have now formed an ongoing partnership developing strategic activation ideas and creating social-first content.
SOCIALS
CAMPAIGNS
PRODUCTION
The Approach
After kicking off the partnership back in June 2022, we have had the opportunity to work alongside the CUPRA UK Media team on several activations, including a partnership with Mollies Motel (Soho House Group) and the press launch of their Urban Rebel 100% electric race car in Barcelona.
Our role spans across idea generation and production planning for the activations, content capture and post-production, along with working with respected journalists to produce imagery and video for media publications.