Services / Our Work / CUPRA APE

Bringing to life the essence of CUPRA's partnership with All Points East Festival through digital content and reactive event capture.

We were tasked to plan and execute a comprehensive content production over the course of the weekend, covering pre-festival #GRWM stories, charity voxpops, branded automotive content and the full event experience and on-site activations. Working closely with CUPRA's Press/PR and Marketing teams, influencers and activations played a major role in the strategy for expanding the reach of the event online. It was also critical to stay true to the essence of the event and the brand, ensuring all content reflected the celebration of self-expression and creativity through music. 

BUILDING A BESPOKE TEAM FOR THE JOB
For this we focused on hybrid skillsets and a willingness to work hard, allowing us to meet the demand of quality at speed. 

The team consisted of a head of production who over-saw THREE2’s delivery of the content, alongside a hybrid videographer-editor who split their time between shooting and editing content for on-the-day delivery and a third videographer to focus on influencers, activations and general footage.  

View a selection of the final assets below.