Services / Our Work / CURRYS CASH FOR TRASH

Special billboards in London, Leeds and Manchester were laden with old and broken tech devices to promote Currys' Cash for Trash scheme. And passers-by can grab these items, remove them, hand them into a store, and get money back in return.

THREE2 were tasked to capture voxpops from passers-by, along with people engaging with the activations, at the London and Manchester locations. The activations were held on the same day so required two separate crews. 

The footage was used to produce a 'hero' TikTok video that captured the essence of the activation and extended it's impact through digital platforms.