One of the biggest challenges brands and businesses face on Instagram today is growing their following. The more people following, the greater your audience, the greater your customer base.
Consistency is key - Commit to consistently posting. The algorithm favours it and your followers will appreciate the effort. Knowing each time they check out your page there is something new to look at.
Categorise your content - What content do you want to post? Set some themes, choose a day and get in to a routine of posting the same content on that day each week.
Sell the physical & emotional - Find a way to talk about your brand without selling your brand. Put yourself in the audiences shoes. Create content they can relate to.