T2 Healthcare is a healthcare recruitment company. They help healthcare professionals across a range of specialisms secure permanent and temporary jobs within the NHS and private healthcare sector across the UK.
Healthcare & Recruitment
We worked alongside T2 Healthcare to produce and roll out a full rebrand.
The main objective of the rebrand was to help T2 Healthcare cut through in a crowded market, reposition them as a disruptive and exciting brand and also align them to the wants and needs of real healthcare professionals.
The process was divided into 3 primary phases: Audit & Research, Concept Development, Design & Implementation - This approach allowed us to truly understand the market and highlight opportunities for differentiation.
"Healthcare recruitment companies feel too corporate, all look the same and also overcomplicate the process... this isn't appealing to the real doctors and nurses who work in hospitals and healthcare facilities on a daily basis"
- James Martin, Director